What to Wear in Italy: Fashion Tips for Travelers Who Want to Blend In

When it comes to traveling in Italy, what you wear matters more than you might think. At home, a polished outfit might turn heads—but in Italy, it’s how you blend right in. While many of us instinctively pack “comfortable” travel clothes, these are often the pieces that make us look like tourists—and targets for pickpocketing.

We recommend thinking about elevated basics, chic yet practical walking shoes, and accessories that quietly tie everything together. As our friends at Manno Clothing and Tailoring say: “In a country where espresso is art and style is heritage, your wardrobe is part of your passport.”

Following these tips, you won’t just be visiting Italy—you’ll look and feel like you belong.

1. Keep your shoes practical, but stylish

Instead of running shoes with a big brand logo, bring along a pair of sleek leather or suede sneakers, loafers, or minimal slip-ons that are comfortable yet polished. For ladies, avoid flip-flops and heels when you plan to walk to your destinations—flats are in style and practical for the uneven cobblestone streets in Italy. Ideally, your socks should match your trousers or shoes.

2. Avoid Graphic Tees

Your favorite college sweatshirt or sports team tee might feel like the ultimate comfort piece, but in Italy, they’re an instant giveaway. Instead, opt for pieces with a clean, timeless look—think solid-colored polos, fitted henleys, or airy linen button-downs. Italians favor understated style and well-fitted tailoring over loud logos or slogans.

3. Go for Elevated Basics

While workout sets, yoga pants, and sports bras are everyday staples in the U.S., in Italy they’ll stand out for all the wrong reasons. Instead of sweatpants or leggings, reach for wide-legged linen trousers or flowy palazzo pants. They’re just as comfortable, far more stylish, and a go-to choice for locals across Europe.

4. Stick to Earth Tones

Rather than bright colors or busy patterns, stick with navy, taupe, white, and soft grays. These neutrals not only photograph beautifully, but are incredibly easy to mix and match. In the summertime, soft pastels are also acceptable. 

5. Ditch the Fanny Packs and Bulky Backpacks

Backpacks and fanny packs might seem practical, but in Italy they’re a red flag—and instantly mark you as a common target for pickpockets. Instead, invest in a simple, neutral handbag or a crossbody with a secure closure. Not only are they more versatile and stylish, but they’ll also give you peace of mind as you explore.

6. Rethink your shorts

Casual cargo or denim cutoffs might work back home, but they’ll look out of place in Italy, and can even limit where you’re welcome. Instead, opt for tailored chino shorts or lightweight cotton trousers—they’re equally comfortable and infinitely more flattering. For women, swap jean shorts for breezy summer dresses or skirts, which are not only stylish but also much cooler for hot days of exploring.

7. Accessories make all the difference

A stylish pair of sunglasses, a woven belt, a leather strap watch, a quality bag, or a linen scarf can elevate your entire look. In Italy, the difference is in the details.

8. Respect the Dress Code

In Italy, certain settings call for a little extra polish. Churches, upscale restaurants, and even some family-run hotels often expect modest or refined attire. For men, a collared shirt and closed-toe shoes are an easy way to ensure you’re never turned away from hidden gems or Michelin-starred spots. For women, it’s best to avoid bare shoulders and above-the-knee hemlines when visiting places of worship.

Pro Tip: Keep a light scarf or shawl in your bag as a chic and practical solution.

9. Ditch the Baseball Cap (Berets, too)

Baseball caps practically announce, “I’m American,” while berets can feel like you’re trying too hard. Instead, opt for a straw fedora or a classic Panama hat—both timeless and practical for sunny days. Or, keep it simple and go without; in Italy, effortless style always wins.

10. Pack Less, Curate More

Build your wardrobe around 10-15 quality pieces that can be mixed and matched throughout your trip. Italians tend to value versatility over volume—making it easy to look effortlessly chic and like a part of local culture.

More Fashion tips for Italy

We recommend perusing the Manno Clothing and Tailoring website, where they share expert fashion tips like the importance of tailored clothing, how to make subtle fashion statements, and how to properly dress for Mass in Italy.